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Email Marketing, SMS / Messaging
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About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your other technology and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use those insights and Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again.

Klaviyo and Friendbuy

Leverage Friendbuy's integration with Klaviyo to enhance referral program automation.


Friendbuy will send Advocate and Referred Friend email addresses and phone numbers to Klaviyo. Friendbuy will also generate vanity referral links for all Advocates and send those to Klaviyo and will be included in your customers' Klaviyo profile.


Friendbuy will also automatically send coupon codes to Klaviyo that have been distributed to referred Friends

Use cases

  • Driving Awareness of Your Referral Program

    Use Klaviyo to send dedicated dedicated refer-a-friend email and SMS campaigns to Advocates. You can also include their personal vanity referral link in the messages for easy sharing.

  • Re-Market to referred Friends

    Friendbuy will distribute coupon codes to referred Friends as a way to incentivize a first purchase. These coupon codes will automatically be sent to Klaviyo so you can include them in reminder emails for these friends to redeem their coupon codes.